Throughout the BBC Proms 2012 season Loftus provided an in depth, day-to-day service for BBC Radio 3 Interactive; editing short form video and audio clips for the web and TV, editing and uploading high resolution photography to the BBC Proms website, Proms website maintenance, social media support (Twitter and Facebook) and curation of BBC Music collections.
This was Loftus’ second consecutive season working on the Proms and saw an increase in the number of videos produced for the BBC YouTube channel and bbc.co.uk.
Working closely with BBC Radio 3 Interactive, the BBC Proms Team and Classical Music TV, Loftus produced over 80 short form video clips across the season, editing, processing and publishing the videos to meet demand with tight deadlines (often same night turnaround).
Applying video editing skills and a broad knowledge of musical forms and structure, the team were able to work closely with Radio 3 Interactive producers to create short form clips, which capture the depth, complexity and beauty of the wide range of music performed across the season.
This close relationship with a number of key contributors has nurtured a deep understanding of the musical landscape explored in the Proms season and has informed the selection and editing of minute long audio preview clips, which will be archived on the BBC Proms site in perpetuity.
Clipping full audio works for a special ‘Discover Beethoven at the Proms’ collection, demonstrated the full breadth of Loftus’ work by placing audio clips alongside short form video clips in an engaging collection.
Loftus are very proud to have played a part in ‘The World’s Greatest Classical Music Festival’ and are very much looking forward to building on the expertise and experience developed.
Lead Producer Will Drysdale
Producer Pete Marsh
Producer Rob Shiret
Producer Chris Dancy
Programme Management Roberto Battista
Project Manager Steve Howes
Contact Richard Berry
BBC Proms image courtesy of Premm Design