BBC Music Articles
Reaching record audiences with irresistible content
Our award-winning team of journalists write articles for BBC Music every week. When the BBC relaunched their Music brand in 2014, they wanted to enhance audience engagement online – so they came to Loftus.
While running this project, our writers have developed a vibrant voice for the brand. Their highly shareable articles now regularly attract millions of visitors to the BBC Music site.
Editor: Phil Hebblethwaite | Writers: Fraser McAlpine, Sam Richards, Emily Mackay, Alex Marshall, Alex Denney | Project Director: Richard Berry
users reached in a year
"Thank you as always for the great ideas and great writing"
BBC Music Commissioner